cannes film festival and its fashion
cannes film festival in italy is one of the most famous events of all time, where celebrities go to watch new movies and showcase their fashion. if you thought the…
an interview with lexi naone: pr queen
for my interview assignment this week, i was super excited to be able to talk to one of my good friends, lexi naone. a recent UO PR grad, who just…
5 tips to avoid fast fashion and shop sustainable
fast fashion is one of the worst things for the environment. from the overuse of water to wasting reusable textiles, it is slowly hurting our planet. however, there are so…
5 brands with the best influencer marketing campaigns
social media is the new way of advertising and promoting your brand. with so many companies trying to create their social media presence and personality, the competition is stiff. however,…
the reinvention of abercrombie & fitch
abercrombie & fitch was every gen z's favorite clothing store from 2008 to 2012. we all remember those flower-patterned skirts, the graphic t-shirts, the tiny shorts, and lots of peplum,…
brands that slayed the met gala 2022
the met gala is one of my favorite events of the year because i get to sit on my couch and rate everyone's outfits and pretend my opinion is all…
levi’s is the brand standing up for what’s right
levi's jeans have been around since 1852, starting as a brand for American workers, soon becoming the uniform of progress. worn by miners, cowboys, rebels, rock stars, presidents, and everyday…
the emma chamberlain effect
i would like to say my biggest flex is watching emma chamberlain's youtube videos before she was famous, when she was just a 17-year-old girl living in san francisco that…
canada’s first fashion non-profit focused on sustainability
some people don't know the amount of waste there is in the fashion industry, producing over 92 million tons per year. additionally, 1 in 2 people throws their clothes in…
must-haves for summer 2022
i just know summer 2022 is going to be one of the best summers we've had in a while, and let's be honest, we need it. so, time to splurge…