after mindlessly scrolling through tiktok for hours and hours, watching kids my age get famous for dancing or doing silly skits, my brain starts to wonder: why couldn’t that be me. i tried to make a fashion account one time over quarantine and couldn’t even rack up 100 views. as tiktok creators grow more and more popular and start being invited to these amazing events, you got to wonder how can you also be apart of this. well, vogue business has done the research that we all have been waiting for and released an article about the ways you can be a big name on tiktok. here are some of the best tips and tricks i learned from reading this article, and hopefully you can succeed as an influencer better than i can.
hashtags are everything.
hashtags are ways for people to find videos under niche categories. do you love dogs wearing funny costumes? just look that up in a hashtag and you can find probably around 1 billion videos. besides the point, if you’re looking for ways to promote yourself or even a brand, there are hashtags that can send your videos soaring. for my fellow fashion friends, according to vogue business, the hashtag #fitcheck has over 10 billion views. so next time you think about posting your daily outfit, you need to add this hashtag. for my friends with startups or small businesses, use the hashtag #supportsmallbiz. i know i love supporting any sort of small business i can, especially nowadays with so many amazing companies. this will sure get your business booming with 5 billion views right now.
make a day in the life video!
for some reason, people love watching other people live their life on tiktok. if you have a cool job, a fun hobby, or you just go your class on your normal college campus, make a video about it. many popular creators right now blew up because of their “day in the life” videos. vogue business highlighted creator @Melissaswardrobe and her claim to fame with daily videos about her luxurious lifestyle as a celebrity stylist. her videos get thousands of views and likes, from her showing the inside of a Louis Vuitton flagship, to just a travel day for her. next time you’re walking to work or class, whip out your tiktok account, add a fun sound, and get recording, and who knows, maybe you’ll be the next charli d’amelio.
check what’s trending.
everyone’s tiktok for you page looks different. however, you always get that random popular video that probably has nothing to do with your likes and interests. as of february and march, vogue business reported that the idea of “hedonistic shopping” is one of the biggest trends hitting tiktok right now. I had no idea what that meant, but after doing some digging, it means to basically treat yourself. the trend has inspired many people to go out and buy food and clothing that they’ve always wanted, but are sometimes holding themselves back. many creators have become popular by doing this, giving viewers the experience of going out and buying something like that $30 smoothie from Erewhon.
tiktok also gives you the trick to posting a video with a song that’s trending. right now, the song “First Class” by Jack Harlow is all over my for you page. if you post a video of you and your friends doing something fun with that sound, sometimes it can randomly blow up and get a million views. the algorithm is created to show you wants popular, sometimes no matter what your for you page looks like.
the analysis
i hope these tricks come in handy for anyone looking to become a tiktok influencer. maybe ill try to start my fashion account back up again! anyways, social media is a very influential tool if you do want to go into influencing, or maybe making your own clothing brand the next outfit Emma Chamberlain wears to go get coffee in LA. if you are sick and tired of seeing people living your dream on tiktok, take these tips and tricks and become your own fav influencer!
to read and learn more about tiktok trends and tips, visit https://www.voguebusiness.com/fashion/the-vogue-business-tiktok-trend-tracker?status=verified !
